Margot Robbie and Ryan Gosling star as the stereotypical versions of Barbie and Ken, who leave the world of Barbieland on a quest for self-discovery in the real world. Gerwig, the Oscar-nominated director of “Lady Bird” and “Little Women,” co-wrote the film’s screenplay with Noah Baumbach. “Barbie” cost $145 million, not including a marketing campaign that propelled the movie into the mainstream long before it landed in theaters. Initial crowds were 65% female, which is notable because men usually account for similar audience majority when any movie generates over $100 million in its debut. The movie has been embraced by critics (it holds a 90% on Rotten Tomatoes) and audiences (it landed an “A” CinemaScore). “This is genuine excitement, not the manufactured kind. Gross, who runs the movie consulting firm Franchise Entertainment Research. “‘Barbie’ has exploded into a zeitgeist film,” says David A. It’s worth noting the top three overall weekends in history were led by the debuts of sequels in massive franchises: “Avengers: Endgame” ($402 million collectively in April 2019), “Avengers: Infinity War” ($314 million collectively in April 2018) and “Star Wars: The Force Awakens” ($313 million collectively in December 2015). And thanks to the phenomenon of “Barbenheimer” - hundreds of thousands of moviegoers opted to watch double features of “Barbie” and Christopher Nolan’s historical drama “Oppenheimer,” which opened to a remarkable $80.5 million - it was not only the largest overall box office weekend since the pandemic, but it was also the fourth-biggest collective weekend of all time.
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